Elevate How You Show Up
Elevating your personal brand for long term success always relies on establishing credibility through thought leadership, experience, or influence.
In order to effectively elevate yourself, your personal brand must express your accomplishments with confidence, accuracy, consistency and sophistication. Reaching a new level in your personal brand or career always requires that you push the conventional boundaries of your current brand image in an innovative way while maintaining the tone, touch and level of sophistication or professionalism that you’re known for amongst your personal and professional circles.
To express your experience in an elevated way, your personality must be captured, passions honored and your personal experiences must shine through!
WORK WITH ME?
If you’re interested in personalizing this plan over a complimentary 30 minute video-conference consultation with me, please fill out the short application HERE so that we can take a deep dive into how this ELEVATE + EXPAND YOUR PERSONAL BRAND worksheet can be brought to life for you.
SUITE OF FULL-PERSONAL BRANDING ELEVATION
You’ll get the same high quality digital presence created by me and my in-house team that’s over-delivered exceptionally beautiful branding that truly elevates and expands the reach of women in executive leadership positions. We know what sells–having worked with Fortune 500 brands like JP Morgan Chase, Bumble and Bumble, Cover Girl, Secret Deodorant, Folgers 1850 Coffee, the New York Times and Hennessy to create lifestyle marketing that reaches and resonates with the consumers.
We’ll work together over a series of (10) 1-hour consultation video-conferences via Zoom over 6 to 8 weeks where we’ll go through our intensive brand elevation.
If you’ve wanted to create or refresh a personal brand to generate greater awareness, notoriety, speaking opportunities, brand partnerships or to promote your services, now is the time to invest in your future and build a brand with personal one-on-one guidance from me to refine your executive presence.
- Brand audit – examine all of your existing assets – bio, resume, articles, important blogs or talks (1-2 hours)
- Determine what can be used, refreshed or is no longer valid
- Review your professional expertise and experience Establish the DNA, mission and values of your personal brand
- Review your achievements thus far (1 hour)
- Take a deep dive on your passions, hobbies and all that makes you uniquely you
- Discuss where you are in your career and clearly establish where you want to go (1-2 hours)
- Strategize how your brand will be launched (or relaunched) and leveraged for the opportunities you want to attract (1 hour)
- Write a draft of your new bio for review and discuss (1 hour)
- Establish 3-5 speaking topics or products that you plan to create (1-2 hours)
- Refer you to my trustred photographers and/or videographers or find and vet options in your local area to capture your new and improved creative assets within your budget.
HOW YOU SHOW UP
- Clarify and refine strategy based on feedback
- Create or refresh your personal brand logo delivered in JPEG, PNG, TIF and PDF formats
- Refresh/create your website and online presence (inclusive!)
- Establish a mood board for the entire 360 degree creative look and feel of your digital presence
- Provide a suite of client approved graphics with new branding for social media (Linkedin, Facebook, YouTube, Twitter banners) * 3 revisions max *
- Upload all client provided content—assets, copy, pdf’s, videos
- Build out a framework for the final website navigation and custom functionality for engagement such as pop-ups, animated text/images *2 revisions after first draft max* (3-4 hours)
- Conceptualize the best medium to promote your business or areas of expansion of your services in the ever changing digital media world
Your Online Assets
Work with me and my designer to create a wonderful branding for your brand.
- What you'll get 2 hours of brand consultation with me
- 1 hour of brand design strategy and my designer